Peter Spellman releases his newest business-building handbook, Indie Marketing Power, 2nd edition – Expert guidance through the intimidating details of getting noticed in a noisy entertainment world
Boston, MA — If you’re riding the wave of the indie music revolution you’re about to get a huge boost. Music career coach Peter Spellman has just released the second edition of Indie Marketing Power: THE Resource Guide for Maximizing Your Music Marketing – a 388-page resource-rich handbook designed to help all music entrepreneurs navigate through the hundreds of marketing and promotional opportunities available today.
“This is a guide you can refer to again and again because it is full of easy-to-apply best marketing practices any music company can benefit from,” says Spellman. “Just put this Indie Marketing Power on your desktop and you’ll have a reliable marketing tool kit to refer to for all your promo and marketing needs.”
Derek Sivers, founder of CD Baby has this to say about this new book: “INDIE MARKETING POWER is the most helpful book for musicians promoting their music that I have ever seen. I’m considering this not just essential reading, but REQUIRED reading for every musician I know!”
Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you’ll discover the best promotional practices for live performance, selling merchandise, working the media, using ecommerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and three glossaries and a 38-page Further Resource Guide top it off.
Indie Marketing Power sells for $24.95 (eBook) and $34.95 (print) respectively and is available exclusively from Music Business Solutions (mbsolutions.com/books).
Additional MBS Guides include “Plan Your Band!,” “Your Successful CD Release” and “Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians.”
Author Peter Spellman is Director of Career Development at Berklee College of Music, Boston, and a recognized expert on music business development and grass roots music marketing. He is featured in the documentary film, “What is Indie?” and his Guides are used in universities across the country and in over twenty-five countries around the world.
All MBS Guides can be purchased at